این رویداد خاتمه یافته است و اطلاعات موجود در این سایت صرفا جنبه آرشیو دارد
 

About conference


Marketing research is the first step and in the eyes of many scholars the most crucial one in marketing process.

In marketing research we try to find the most challenging issues of marketing,decide on the best approaches to answer them,gather reliable and valid data,endeavor to analyze them and feed the company with the most valuable answers for better decisions making. Marketing research relates us to the customers,suppliers,competitors,government,society and who else.

The 3rd marketing research conference aims at gathering all the Iranian and interaction practitioners of marketing research,advertising and marketing with their target groups such as FMCG,home appliances,service companies,auto industry,ICT companies,etc.

We discuss the latest issues of the market,new trends and solutions in marketing research,and try to envision the future landscape of marketing research in Iran. 

Conference Topics

Marketing Research Concepts

·      Marketing Research Solutions

·      Marketing Research Theories & Schools

·     Consumer & Industrial Research

·      Marketing Research Trends in Iran and The World

·     Marketing Research Solution for Iranian Market

 

New Approaches In Marketing Research

·      New Approaches in Marketing Research

·      New Methods in Marketing Research

·      New Tools in Marketing Research

·      Marketing Audit & Marketing Research Effectiveness

·      Marketing Research in Market Turbulences

·      Legal Aspects of Marketing Research

 

Marketing Research Application

·    Data Gathering & Analytics


·    Information System & Marketing Intelligence


·    Qualitative And Quantitative Analysis Methods


·    Brand Values & Measurement


·    Statistical Methods & Softwares in Marketing Research


·     Marketing Research Challenges in Iran


·     Outsourcing & Benchmarking in  Marketing Research

 

Operational Fields in Marketing Research

·    Marketing Mix & Marketing Research


·    Market Segmentation & Positioning And Marketing Research


·    Marketing Research in Consumer Behavior

 ·    Marketing Research in Branding
 
 
Organizers

 Important dates:


Conference Start Date :

2017/07/19

 

Conference Deadlines:

2017/07/19
 

The deadline for submission of abstracts: 

2017/07/06

 

Deadline for submission of papers: 

2017/07/06

Address
 
Contact Us : 
 
You can contact us via email at

info@mktrconf.ir

Address:

442 Behesthi Ave,Tehran,Iran

Telephone :

(+9821) 88556492~6
 
Fax:

(+9821) 88719960

Sunday 20 August 2017

 







 
       
Proceedings indexed by
Sponsorship